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UNDERSTATED AND OVER THE TOP Each Replay & Sons article draws on the theme of its collection by stating subtly aspects identified with the brand itself. Themes from the past are revived like an echo that reaches us in our day-to-day lives, developed with fashion fits and fabrics. The focus on materials, which must be comfortable, involves modern and innovative fabrics including imitation leather and multicoloured faux fur. There is important use of recycled denim, obtained from a remix of manufacturing scraps of various fabrics that are combined, washed, unravelled and then spun again. The quality achieved is significant, with a pleasing and soft handle and stonewashed visual effect. The range for both boys and girls commences at toddlers of 6 months and ends where adults famously take over, at 16 years. Replay & Sons features a magical appeal both in strong positive drive and lively sense of fun in which the brand develops its themes. Its image is renewed via an explosion of strong colours reinterpreting with humour the playful world of casual clothing for children. |