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AGENT PROVOCATEUR In 1970, Buggy was one of the brands that embodied a turning point in the way people dressed – or wore shoes. At the very midst of the psychedelic “Flower Power” movement, Buggy took on from the word “go” an offbeat and subtly provocative message, proclaiming an end to “sad shoes”. It is no surprise therefore that a revolution is again underway, the entirely revamped Buggy brand now declaring war on boredom -- with footwear, from first walker boys and girls to young adults, that is more fashionable than ever, possessing “must have” looks on the cutting edge of today’s trends. If you think you know Buggy, think again! A turning point in the history of the brand, yet not straying from its origins: a touch of impertinence, a dash of provocation and a certain force of conviction that have made it unique for 40 years. Buggy shakes up conventions more than ever before. And while Buggy focusses on independence, this is also an opportunity to put the spotlight back on the values it is known for: quality and accessibility. |